It was an invitation.
Written with a spelling mistake or two and from someone I didn’t know. I went close to ignoring it.
“I think you are doing a great job with your blog and hope that you can share that with businesses here in New Zealand….Do you have any information on your costs?”
The art of creating and publishing online was revealing its promise.
I had been creating and sharing content for 2 years. My Twitter audience sat at 20,000 and we were on a mission to share the power of social media to the world. One blog post and one tweet at a time.
Digital global content was defining the discovery of a personal brand. It was a revelation.
But it’s much more than content
But it was a conversation over a glass of red wine that I won’t forget.
It was in Italy. I had raised a question as to why I was invited to speak in a country more than 12,000 kms away from my home city. It hadn’t been arranged via a speaking agency, a friend or business referral. So why? The answer was simple and memorable.
“We saw you everywhere”1
The pervasive content marketing strategy that we had worked on and created over time was working.
I then came across the annual Edelman Trust Barometer report which backed up the dinner insight. If your content or brand is seen just once your credibility and trust level is 6%. If it is noticed 3-5 times then it goes to 60%.
Data defines your brand
So content is not the only factor.
The sifting and tabulating of content with tweets, shares, traffic and even search engine authority are in the mix.
Machines are now looking for you. Are you noticed? Do you move the needle?
Technology is now measuring and evaluating the noise online. This has brought the “Influencer” into the marketing mix and it is now longer a fad but a “breakout trend” according to the data revealed in Google Trends.
Read full article here: http://www.jeffbullas.com/2016/07/11/7-influencer-marketing-insights-you-need-to-know-today/
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